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What We Do & How We Do It |
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We like to think we work a bit differently. We work with our clients instead of for them, helping them to define their key target audience and their main objectives. Whether you want to increase sales, create a presence in a specific area of the media, publicise a particular event or simply want to increase awareness of your brand we will implement and action an innovative media campaign to meet your needs. Cerub PR’s services include: - Tailored PR strategies and campaigns
- Launches, events & road shows
- Media functions, interviews & briefings
- Press office services including press packs
- Media relations
- Advertorials, promotions and competitions
- Copywriting and editing
- Forward features monitoring
- Press clipping and media monitoring
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‘Public relations practice is the discipline which looks after reputation with the aim of earning understanding and support, and influencing opinion and behaviour.’ Definition by Chartered Institute of Public Relations Every business, no matter what service or product it’s selling, needs PR. PR is essential in promoting your company and your product to a wide audience. It's also more cost effective and more flexible than advertising, which is paid for and controlled by the client. PR targets relevant journalists and publications with information to encourage them to write about those particular products, services, companies or people. Bill Gates once said 'If I was down to my last dollar I'd spend it on PR.'
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While you may attempt to run your own PR campaign, let's face it, you've got your own business to focus on and don't have the time to monitor the media and put in calls to key journalists to get your name into the press. You need to work with a company you can trust to get the job done and at Cerub, the team managing your campaign are knowledgeable professionals who are experienced across a wide range of industries. We produce both national and regional PR campaigns and achieve coverage where our clients want to be - in your target media. We work on a proactive and reactive basis and our aim is to help you grow your business.
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